Axis Lens | Albrecht Voss: The Geometry of Influence
For our first feature in Axis Lens, we are delighted to work with Albrecht Voss, an award-winning architectural photographer whose distinctive perspective has helped shape the visual language of the Axis Advisors website.
Albrecht is an internationally acclaimed photographer, having won numerous prestigious awards, including the 2021 Hasselblad Masters Award in Architecture, the 2024 Architecture MasterPrize Photographer of the Year and the European Architectural Photography Prize.
His work explores the world from unexpected perspectives, revealing details, relationships and dimensions that can easily go unnoticed. This way of seeing resonates with Axis: we believe that understanding the world around us requires looking beyond the obvious and seeing the wider picture.
We are proud to launch Axis Lens by showcasing some of Albrecht’s work, and hope it will encourage you to explore more of his stunning photography.
Please find below an excerpt and a link to an article Albrecht wrote on our collaboration with him.
The Geometry of Influence | Albrecht Voss
From Strategy to Visual Identity
Can a unique visual identity for a new international brand be created in just fourteen days? For the launch of Axis Advisors in Brussels, I answered this question with a resounding “YES.” No conventional documentary-style photography, no generic stock images—instead, a distinctive, strategically conceived visual identity for a public affairs consulting firm in the political heart of Europe. In about twenty-four hours of on-site production, a pool of one hundred images was created, from which ten final key images were curated for Axis’s brand identity. The result demonstrates how intensive preparation, close coordination, and flexible execution can give rise to a precise visual identity—even under conditions that, at first glance, seem nearly impossible.
Read the full story here.
Charlemagne Building and LEX Building, Rue de la Loi, Brussels | Hasselblad X2D II & XCD 35-100E @ 100mm | 1/90s, f/8, ISO 200